The Archi-TECH-ture e-Newsletter

Formulating a Strategy for Success

the elements of a great injury practice strategy

You know how to manage your cases. You know how to litigate cases. You may even know how to keep your clients happy during the sometimes lengthy pursuit of a settlement.  But do you understand the core strategic principles that make any business (yes, your injury practice is a business) a success?  To continue reading click here.

Create a Marketing Message That Brings In Clients

constructing a marketing message that says the right things

70% of all start-up entrepreneurs have no business education.  That's right, none.  No Bachelors in Business Administration, MBA or even experience from their working career of having run an entire business before.  I'd guess that statistic is true for attorneys starting their own practices as well.  To continue reading click here.

Effective Injury Practice Advertising Strategy

great advertising doesn't have to cost a fortune

Advertising is the nuclear fuel of the business world.  Like uranium as an energy source, advertising can be an inexpensive and efficient means of powering profit growth, or used incorrectly, it can melt-down, burning cash with it at a startling pace.  Or even worse, it can blow up in your face, taking not only cash but your company's image and reputation with it.  To continue reading click here.

Document Imaging with Case Explorer/TortPro

Easier Than You Think

Did you know that Case Explorer/TortPro, with only minor reconfiguration, can store the scanned images of every document that comes into your office? It's true! If you're eager to do away with the limitations imposed by working with paper files, we
can help you set up the right scanning equipment and teach you how to store incoming case related documents right on the same document tab that you're already so familiar with.  To continue reading click here.

Is Your Firm a TV Star?

Video - The Most Complete Medium

You probably already know that for volume injury practices television commercials bring a steady stream of potential new cases. But, did you know that with today's "New Tech" cameras and PC-based editing systems creating a commercial costs half what it once did?  And with 80% of households having broadband internet connections you can now use those TV commercials on your web site to draw even more calls. To continue reading click here.

The PI Internet Free-For-All

Easier Than You Think

Did you know that people under 30 spend more time on the Internet than watching TV? How about those under 20? For them it's twice as much Web vs. TV.  Right now dozens of Chicago firms are jockeying to become the dominant PI firm on the web. The
ones that are taking it seriously are building a lead that will be hard to overcome. And they're getting cases right now. To continue reading click here.