New Media

New Media refers to the use of video on the web.  Because the entry cost to produce quality video and to broadcast on the web has never been lower, new media represents a significant opportunity for smaller businesses to play at the level of the big boys. 

Your commercial can also be "streamed" from your own website, major search engines and other informational websites that accept video ads.  Since the average internet user spends nearly twice as many hours per day on the web as watching TV, web based streaming video should be an integral part of your marketing plan.  It's important to note that, for the most part, web-based advertising can be segregated by market area similar to spot cable.

Video can be used more ways than ever: TV commercials, infomercials, CD business cards, promotional CDs and DVDs, streaming video on your web site, video ads on search engines like Google, and as video ads on most web sites that accept ads.

Also see video production